> anGaT tayO KAPAMILYA

Author: aLmich

I just read this :



Sana Maulit Muli tops nationwide ratings, ABS-CBN maintains no. 1 spot



"It’s not Bakekang, folks, or Asian Treasures, and neither it is Super Twins that the majority of Filipinos watch every night on television. All three shows are on GMA-7 and have been topping the charts, at least in Mega Manila.





It is the tandem of Gerald Anderson and Kim Chiu that has been keeping soap opera addicts from Aparri to Jolo glued to their sets, Monday to Friday, with 34.9 rating versus GMA’s highest rater Asian Treasures with 28.5 and landing on the seventh spot.



This surprised many movie scribes when Charo Santos Concio, head of ABS-CBN 2, announced the recent findings of a survey conducted in urban Philippines (meaning the major cities across the archipelago) by AGB-Nielsen Media Research Philippines for the period of March 4 to 17 before the start of the press conference for the network’s new soap opera Walang Kapalit with Piolo Pascual and Claudine Barretto.



The data put ABS-CBN as the leading TV station nationwide, registering an overall share of 47 percent, while its closest competitor managed to pull 35 percent. This should be cause for concern among the top guns of the broadcast network on Edsa corner Timog who vowed to dislodge ABS-CBN from being the industry leader almost five years ago.



Ironically, while Gabby Lopez has humbly conceded Mega Manila to its competitor, his foot soldiers across the archipelago have steadfastly protected the network from being totally decimated by its competitor. And they have done quite a remarkable job as evidenced by the performance of the network in the recent survey.



It is not easy to put 15 of ABS-CBN’s shows of the top 20 programs watched in the country, but with dedication of the network officers in the region who remain unfazed despite the unabated campaign of ABS-CBN’s overeager competitors to mislead the public in believing that they have overtaken the lead in the provinces, the network pulled it off to remain the country’s no. 1 television network.



As I have said before, the dynamics of the television audience has become unpredictable. What might be working in one urban setting will not necessarily work in another. And there is also the paradigm shift that seems to be getting more frequent than in previous years.



Drama versus fantasy



The figures are very telling of a trend in viewing tastes nationwide. While Metro Manila viewers are partial to shows that are heavy on special visual effects, conventional drama with characters they can empathize with is still the top choices of Filipinos in other parts of the country.



This is short of saying that ABS-CBN has defined the taste of the country for TV soap where Sana Maulit Muli leads the pack. With Maging Sino Ka Man closely following at 33. 5 percent and Maria Flor de Luna in third place at 28.9, the network has cornered the audience for soap opera.



Patrolling news nationwide



Survey says it’s time for celebration at ABS-CBN’s News and Current Affairs. TV Patrol World remains to be the country’s leading news program, while XXX and Rated K lead in current affairs programs. (Refer to table on this page.)



GMA’s 24 Oras lodged a 22.8-percent rating to take the 20th spot. TV Patrol World, on the other hand, is the third highest rating program with 31.6 percent and XXX the fifth with 29.4, slightly behind another ABS-CBN show Komiks with 30.4 percent.



Other revelations



Wowowee is now the top noontime show across the country at no. 10 with 27.7 percent. John and Shirley and Goin’ Bulilit are ahead of all other comedy programs, Sharon leads the pack in the TV talk show genre, and Pinoy Big Brother proves to be the undisputed leader in reality shows.



“We are happy to hear the great news, but even as we celebrate leadership, we will remain vigilant in nurturing that leadership,” Charo Santos Concio, says.



Concio adds, “We will continue to sustain our audience focus—never forgetting that leadership is a result of the importance we place in our audience rather than ourselves. We will be constantly aware of the differences in the needs of Filipinos in different parts of the country and even the world to make sure that we meet all their viewing needs.”



“In ABS-CBN there will be no room for complacency as we seek continuous improvement. We will persist to be innovation leaders, and remain true to our core purpose—that of being in the service of the Filipino, wherever he may be,” Concio underscores.



Asap Live presents Rock Da Vote



It’s bigger, better, and, best of all, it’s back. Rock da Vote, the live political comedy theater event that has made hilarious fun out of the insanity of every election year, returns for its newest edition this 2007 with an important new partner: ABS-CBN’s Sunday variety show Asap.



Asap Live will be producing the 2007 edition of Rock da Vote, which will feature top stand-up comedy stars Jon Santos, Candy Pangilinan, Pooh, John Lapus and special guest Chokoleit and Tessie Tomas.



Considering that these are the top tier of today’s comedians expect a lot of impressions and caricature of the names most recently in the headlines. Jon Santos will bring on his unforgettable impressions of Vilma Santos, Korina Sanchez, James Yap’s alleged mistress Hope and Imelda Marcos. Candy Pangilinan will impersonate Gloria Macapagal Arroyo and Miriam Defensor Santiago. John Lapus gets under the skin of such personalities as Madame Auring, Cory Aquino and Kris Aquino. How new standup star Pooh will, of course, get jokes out of Manny Pacquiao’s current political ambitions. Chokoleit gets to show the funny side of Erap Estrada and Bro. Mike Velarde. And Tessie Tomas revisits her legendary “Meldita” character for several sketches, as well as showing Rock da Vote audiences her impression of Mel Tiangco.



Joel Mercado is Rock da Vote’s head writer.



Rock da Vote will run at the Music Museum on two consecutive Fridays and Saturdays. Tessie Tomas will be the special guest in the April 13 and 14 shows, while Chokoleit will be the special guest on April 20 and 21. Tickets are available at all TicketWorld outlets, as well as through the TicketWorld hotline 891-9999.



On its 15th year, with new editions created for every election year, the Philippines’ best-known live comedy show Rock da Vote is showing no signs of growing older because it gets its comedy mojo fresh from the headlines. What with family drama, new Comelec rules, and controversial new figures making their way into the political arena, expect to see cutting-edge political satire yet again from the country’s top standup comedians.



This time, however, it’s set to be even bigger, with ABS-CBN’s trademark polish behind the entire event."



*So there it goes. Nothing more to say [ he he he ]. JB, I'm not being biased here okay?

 

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